![]() ![]() In these circumstances, for a product attempting to build market share, disrupting this process and gaining a shopper’s attention is no mean feat. Searching for that product is a process of elimination guided by familiar signals such as the shape and colour of packaging. Often times we will walk into an aisle and play out a heuristic script which leads us to select the same product that we always have. Grocery shopping is a task based activity. ![]()
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